Our Kaupapa
Our Story
Be Your Best. Be Excellent.
B.ILLST CLOTHING is an Aotearoa-based label founded by twin sisters Brooke & Starce, born and raised in South Auckland. Known for their hip-hop dancing and R&B music, they've always had a deep love for fashion, creativity, and helping people move through the world with confidence.
B.ILLST is grounded in community, culture, street style and quality — bringing together influences from street dance, music and fashion to create pieces for Aotearoa and beyond. Our clothing is for everyone who appreciates quality and wants to feel good, look good and move with confidence.
Be Your Best is more than our motto — it's the standard we try to live by every day. We hope that when you wear B.ILLST, it reminds and encourages you to be your best too.
That's usssss!! Kia māia, kia manawanui!
We create quality pieces made to last — grounded in culture, community and purpose. Made for everyone, with a simple message behind everything we do: be your best.
Quality
We choose quality fabrics and strong construction to create pieces that feel good, wear well and are made to last
Whānau
Made with our whānau and our people in mind — always.
Kaupapa
Built around a simple message: Be Your Best. Creating with purpose, celebrating culture, effort and excellence, and bringing people together.
Be your best. Be excellent. It's not a slogan we put on clothes — it's the standard the clothes are made to.
